Does covid-19 effect your web traffic?

Whats to be done to have stable web traffic during pandemic

Since all of us are in lock down the perspective of our internet usage would change and our search patterns would be quite different from our regular search activities,there is a change in online behaviour. We would search Some stuff  in routine life but at this covid time that might be unessential. This is the time where website owners should alter their SEO Strategies accordingly to make themselves appear in the search pages and pay much attention to their website.  We know that changes in the search impact our site. We need to concentrate more on keyword usage and search patterns according to the current scenario.

Here are few tips you can utilize to make your website visible in the search pages:

1. Always keep an eye on changes happening around you to be updated.

The online behaviour has drastically changed during this pandemic and we need to have a clear idea about what is to be done to get traffic to our page and also about the search patterns to generate relevant content.

2. Keep the page updated and optimized

Optimizing our website on regular bases with updating content is the key to gain traffic to our page. We need to know what people are looking for and should provide them with the relevant data. Usually SEO changes show up in 4 to 5 months and this pandemic has given us enough time to update our SEO strategies.

3. Make sure you use the correct keywords based on the current search trends.

We need to be particular about the correct usage of content and keywords. We should not stuff irrelevant keywords to gain traffic which is against the guidelines.

4. Since Covid-19 is the ongoing talk,make sure you have covid related content.

Add covid relevant details in your website if you have ,which increases the chance of the website appearing in the search results.Make the audience clear about the services you do related to covid. 

5. Make a detailed study of what kind of changes will impact your site.

Sit down,take your own time and make note of changes that could get  traffic to your page. Also check out what your competitors are doing to get some different ideas.

6. Also have an idea of how search engines work and update websites accordingly.

Basically you need to have knowledge on the working of Search engines and what are the criteria on which it ranks the pages. Some criteria include relevant content,appropriate title,backlinks,image names,proper usage of keywords etc. When we are clear about it we can optimize our website in a proper way which gains traffic.

      7.   Proper image names 

            While the spider or bot scans for the web page for relevant content ,this is one of the   

            Major criteria by which  decides your position of your page in the search results. Say you     

            have an image of apple in your website ,in the html page you should name it in such a   

            way that it should describe what the image is.So you should name it  apple.png so that 

            the google bot reads the script and understands about the image.